THE GREAT LENGTHS PHILOSOPHY
Great Lengths' birthplace is London, one of the world's greatest fashion centres. David Gold, founder of Great Lengths, had set himself the goal to develop a hair extension system as simple to use as cutting or drying. When in 1991 he had developed and patented the Great Lengths principle he had simultaneously discovered the first method of thickening thin and fine hair in a very simple way.
This invention set off a revolution in 1991. For the first time David Gold could offer hair extensions and hair thickening in one system. Great Lengths has become a sign of our times: men - and particularly women - have started preferring non aggressive technical solutions and natural products.
In this context Great Lengths has also been one step ahead from the start: so far no other system has developed a similarly non compromising technique of attaching additional strands to the customer's own hair. It goes without saying that only 100% natural human hair of the highest quality is used.
If used properly and professionally, hair extensions may significantly change the way you look and give you the hair you've always dreamed of in no time. Our objective is to provide your hairstylist with the best possible tools in order to achieve this. You will never try another hair extension system after you've lived the Great Lengths experience .
Of course, you may wonder how we attach Great Lengths strands to your own hair. While others use techniques such as welding, waxing, gluing or knotting, which strain and very often damage your hair to a high degree, Great Lengths is based on a much more gentle principle: modulating. We have created an extremely high-tech method of bonding between the Great Lengths strand and your own hair. This point of attachment is composed of polymer chains whose molecular structure is very similar to that of human hair. It is activated by our Great Lengths applicator and bonds the Great Lengths strand with your own hair in this way. It can, however, be easily removed by an expert!